Could Online Charity Marketing Be the Answer to Your Problems?

Anyone who looks after the fundraising side of a charity knows that things are now tougher than ever before. Money is tight for most people and the competition for donations is incredibly fierce.

Perhaps you have tried running some local events and used the local newspapers and radio for publicity and are now at a dead end when it come to fresh ideas. In that case, checking out the benefits of online charity marketing could be a smart move for you to make.

Reach More of the People You Want

The biggest benefit you will get by using the internet for your publicity is that of reaching a wider audience. However, what you may not be aware of it that you can target your site to meet the local community if that is your biggest concern.

Internet sites need to undergo a process called search engine optimisation to be successful, and this applies equally to charity marketing as it does to any other type of business proposition. As part of this process the site will be enhanced to fit in with the phrases which members of the public use when they are looking for a charity or some related term. This means that you can target those people who include a geographical term or some other giveaway word in their search term. When this is done properly it can result in an incredibly efficient and tightly targeted site for your charity.

Get in More Funds

So what do you do once these potential new donors reach your site? That really depends upon your overall charity marketing approach but the internet gives you a few new intriguing possibilities. Firstly, you don’t need to go for an all or nothing approach. If the person decides not to donate at that precise moment you don’t need to lose them forever. Instead, you can capture their details and hold them as a lead in your database. This means that you can send them out your regular email newsletters, updates and invites. This can be a fantastic way of building a relationship with new donors if it is done properly and you are patient about it.

Another idea which you possibly aren’t yet aware of is the online charity auction one. With this clever type of fundraising venture there is absolutely no risk for the organising charity. You get an internet specialist to arrange it and set it up for you and then ask some local businesses to donate a few worthwhile gifts. It is one of these few occasions in which everyone wins. You get a share of the proceeds, the winning bidder gets a smashing prize and the donating company enjoy some decent publicity at a reasonable cost.

These are just a few of the benefits which you could obtain from using the internet. If your charity has an old, jaded website or none at all it could be time to make the move. You will find that it opens up a lot of new doors for you and could be just the thing for getting you through the current economic problems.

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Charity Insurance and How Your Charity Can Save Money

Charities, community groups and other not for profit organisations do amazing work which in the majority of cases benefit our local communities and indeed world in which we live. And much like other types of business, charities have suffered in recent times due to less money being given to charitable causes, falling donations of stock to charity shops and a general need for many people to cut costs. For this reason, many charities have ceased trading and those that remain are now having to reduce they amount they spend on services such as charity insurance.

The trouble some charities may face when looking to cut costs is that from certain insurance providers, they are quoted and sold an insurance policy that has not been designed specifically for charities, youth organisations or community groups. Whilst this may not necessarily be a big problem, it does sometimes mean they can end up with cover that they do not necessarily need or want. And as you can imagine, they end up paying for it. Another such problem is the insurance broker or insurance company the charities use might not really understand the charity sector. It is possible a charity will use their local broker but by doing so, they may risk not getting the expert advice from a broker who specialises in dealing with charities.

And it is by using a specialist charity insurance broker that charities could really benefit and make a sizeable saving on their charity liability insurance premiums. There are two main reasons for this and they are, firstly, the broker will understand the market and will be able to make expert, professional recommendations when it comes to the right cover and right policy. This could actually mean your charity could actually end up with more cover and better protection for less money.

The second reason how insurance for charities could be obtained for much less by using a specialist broker is that they often have facilities, cover and premiums that are simply unavailable from non specialist brokers. This means you could ring your local broker as well as a charities insurance specialist and get two completely different premiums even if the cover is exactly the same.

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Shared Christmas Party – Corporations Organising and Partying For Charity

Christmas party organisers have taken the true meaning of Christmas -giving – and have implemented this into their policies and shared Christmas parties. So this year, 2010 shared Christmas parties are going to exude the message of sharing and giving, which is at the heart of the Christmas tradition.

With businesses and corporations becoming more aware of their social responsibility, they have decided to lend their time or give some of their profits to charities. This has enabled local communities and wider charities to benefit from knowledge and donations, enabling them to achieve the goals they set out to gain.

Xmas party organisers have donated their time and money to a number of different charities in the U.K. A West Midlands based Christmas party corporation has devoted to their time to completing the HACK walk to raise fund for the NSPCC. They and many others have also encouraged clients, colleagues and other contacts to participate in events such as this by hosting a little competition, with a prize at the end. This type of event is now an annual event for Christmas party corporations all over the U.K who want to keep actively involved in the community.

Not only are shared Xmas party organisers involving themselves actively, they are also donating some of the proceeds from their shared Christmas parties to a charity, meaning your money is not just going back into the economic climate but to make a difference elsewhere.

Some of the charities, corporations commonly get involved with are Wildlife and environmental protection charities, child protection, mental health, youth, education and community focused charities, as well as overseas aid, medical research and cultural and religious charities. Commonly a corporation will choose one charity to donate to and devote their time to. The charity chosen often will depend on the corporation’s aims, ethics and beliefs.

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How Nonprofits Become a Model of Christian Charity

Christian charity means giving without thought of return – at least in this world! Throughout the Bible, we are reminded of the importance of offering Christian charity by helping the needy. Jesus said: “Sell your possessions and give to the poor, and you will have treasure in heaven” (Matthew 19:21, NIV).

It is just as important that Christian nonprofits themselves exist only for the charitable benefit of those in real need. It would be against the Christian ethos to see donations for a nonprofit charity sidetracked to profit shareholders or to pay excessive administration costs. Nonprofits are the aim and model of Christian giving for the purpose of charity.

Major Christian nonprofits use every cent possible for the good of those they have pledged to help through charity. The nonprofits do this by keeping costs to a minimum. One particularly respected, model charity, which has sponsorship programs in many of the world’s poorest countries, spends only 18.3 percent of its income on fundraising and administration. The rest goes to the purposes of the charity – the care, welfare and development of the children in its programs.

This nonprofit’s sponsorship programs are a model example of Christian charity in action. The nonprofit’s programs transform a child’s life in the most simple but effective way. A kind sponsor agrees to pay a few dollars a month for the care of an individual child in the countries in Africa, Asia, Central and South America or the Caribbean. This money ensures that the selected child receives:

• food assistance
• clean safe water to drink
• medical care
• education leading to future job training
• the opportunity to learn about Jesus Christ and the Gospels

The sponsor and child are also encouraged by the nonprofit to build a loving friendship through letters, photographs, small gifts, and even perhaps a visit to the child’s community. The sponsor has the satisfaction of knowing that the nonprofit is a true model of Christian charity because almost all of the monthly contribution sent for the child is spent on the child rather than on administrative costs.

The nonprofits ethos is vital to the spirit of Christian charity, but there are other key factors. Is the nonprofit a true model? Is the charity effective? Are its aims truly Christian? Will the nonprofit’s benefits be to the lasting good of those it seeks to help? The best Christian charities are committed to the highest professional nonprofit principles, serving others with true charity, honesty and integrity.

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What Does Charity Mean?

Do you know anything about charity? Charity came from an Old French word “charite” which is actually coming from a Latin word called “Caritas.” Caritas is a word used to describe dearness, high price and preciousness. The Christian interpretation of the word is loving or kindness. This is the main concept of the word charity and we still follow it throughout our lives. Basically, there are three different types of charity that we can practice. One of which is pure charity. This form of charity is based on entire gratuitousness. The other form of charity is known as Public Charity and this form of charity is based on benefiting others as a whole and rather not as an individual. This form of charity is also known as selfless charity. The last form of charity is known as foreign charity and it is basically being charitable to people from other countries.

How can we be charitable?

Being charitable can practiced in different forms. One of which is through the act of giving money or giving time to those who are less unfortunate. There is also a type of charity which is worth directly and there is one based on charitable trust. Being charitable is a religious act and a duty similar to giving alms. The term charity stems from the most obvious expression of virtue in charity and it provides a recipient of a means to provide others the chance to survive. Most of the people that will need our help are the ones who are impoverished, particularly those who have suffered as widowed or those who are orphaned. They are often the ones who are regarded as the ones which are recipients for charity. People who cannot support their family and themselves are also considered in the list and they should also be helped through acts of charitable kindness.

There are also several forms of charity based on providing necessities for water, clothing, food and healthcare. Such forms are also considered as charitable and they are often directed to helping the community. Other actions include providing social movements, educating orphans and educating the community so that they will also be able to be functional members of the society.

What are some charitable organizations?

There are several charitable organizations which you can help. In the past couple of centuries, there are many charitable organizations which have started and most of them are based on the charitable model of helping recipients.There are some organizations which are aimed in providing high premiums for their members in order to provide them with the education that they deserve. They consider education as a basic human right and it is an integral part in the development of a country. The Philippines is known to be among the countries which has a decrease in enrollment. There are some organizations which is looking for a way to improve the number of students in such countries in order to increase the chances of children who will have a better future. You can help such organizations by providing a little bit of charity. You can be a volunteer educator or you can simply provide a small form of charity.

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