Anyone who looks after the fundraising side of a charity knows that things are now tougher than ever before. Money is tight for most people and the competition for donations is incredibly fierce.
Perhaps you have tried running some local events and used the local newspapers and radio for publicity and are now at a dead end when it come to fresh ideas. In that case, checking out the benefits of online charity marketing could be a smart move for you to make.
Reach More of the People You Want
The biggest benefit you will get by using the internet for your publicity is that of reaching a wider audience. However, what you may not be aware of it that you can target your site to meet the local community if that is your biggest concern.
Internet sites need to undergo a process called search engine optimisation to be successful, and this applies equally to charity marketing as it does to any other type of business proposition. As part of this process the site will be enhanced to fit in with the phrases which members of the public use when they are looking for a charity or some related term. This means that you can target those people who include a geographical term or some other giveaway word in their search term. When this is done properly it can result in an incredibly efficient and tightly targeted site for your charity.
Get in More Funds
So what do you do once these potential new donors reach your site? That really depends upon your overall charity marketing approach but the internet gives you a few new intriguing possibilities. Firstly, you don’t need to go for an all or nothing approach. If the person decides not to donate at that precise moment you don’t need to lose them forever. Instead, you can capture their details and hold them as a lead in your database. This means that you can send them out your regular email newsletters, updates and invites. This can be a fantastic way of building a relationship with new donors if it is done properly and you are patient about it.
Another idea which you possibly aren’t yet aware of is the online charity auction one. With this clever type of fundraising venture there is absolutely no risk for the organising charity. You get an internet specialist to arrange it and set it up for you and then ask some local businesses to donate a few worthwhile gifts. It is one of these few occasions in which everyone wins. You get a share of the proceeds, the winning bidder gets a smashing prize and the donating company enjoy some decent publicity at a reasonable cost.
These are just a few of the benefits which you could obtain from using the internet. If your charity has an old, jaded website or none at all it could be time to make the move. You will find that it opens up a lot of new doors for you and could be just the thing for getting you through the current economic problems.